Brittany Schade is a Seattle area designer and educator working on brand strategy1, visual design2 and interaction design3.

1 Brand Strategy

Understanding the relationship between design and business is central to developing a brand strategy. My work is to help companies articulate a clear vision for the future, and their brand becomes a platform by which they can share and reinforce their vision to new and existing customers.

Branding is not simply designing and implementing a logo, it should reflect a story to be distilled into every facet from visuals to nomenclature to experience. Brand strategy begins with an inquiry into values and unfolds into an ellaborate process to establish personality, goals and distinction.

Geno's Jerky case study

2 Visual Design

Visual design is at the core of what I do for both professional and non-client work, spanning publishing, packaging, corporate identity, illustration and digital product design. I enjoy discovering solutions through contextualizing the creative process within a set of rules.

While each project carries unique challenges and goals, I typically approach my work with the same handful of principles: simplicity, structure, functionality and attitude — and always a keen sensibility for typography and grid.

Typography case study

3 Interaction Design

Interaction design and user experience is my bread and butter. For the past six years I have worked with several tech-startups to build products from the ground up. There is nothing greater than being a part of something new — discovering solutions, developing content strategy, building wireframes, and testing products.

User-centered design methods I use, such as lean ux or design sprints, also find their way into the classroom. I believe in bridging the gap between industry and school by experimentation and hands-on practice. As a result I have facilitated collaborative projects with top digital agencies such as Instrument and BlinkUX.

Switch App case study